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Search Engine Journal

The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Failures In A Google Ads Account

The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Fail...

SparkTraffic.io Jan 24, 2026 0 0

A five-pillar approach to paid search audits that exposes why AI-optimized campa...

Wix Introduces Harmony AI Website Builder via @sejournal, @martinibuster

Wix Introduces Harmony AI Website Builder via @sejourna...

SparkTraffic.io Jan 24, 2026 0 0

Wix Harmony AI site builder enables natural language site creation with the abil...

Web Governance As A Growth Lever: Building A Center Of Excellence That Actually Works via @sejournal, @billhunt

Web Governance As A Growth Lever: Building A Center Of ...

SparkTraffic.io Jan 24, 2026 0 0

Bill Hunt explains how governance converts complexity into momentum, ensuring di...

A Little Clarity On SEO, GEO, And AEO via @sejournal, @martinibuster

A Little Clarity On SEO, GEO, And AEO via @sejournal, @...

SparkTraffic.io Jan 24, 2026 0 0

YouTube CEO Announces AI Creation Tools, In-App Shopping For 2026 via @sejournal, @MattGSouthern

YouTube CEO Announces AI Creation Tools, In-App Shoppin...

SparkTraffic.io Jan 24, 2026 0 0

More Sites Blocking LLM Crawling – Could That Backfire On GEO? via @sejournal, @martinibuster

More Sites Blocking LLM Crawling – Could That Backfire ...

SparkTraffic.io Jan 24, 2026 0 0

Shopify Shares More Details On Universal Commerce Protocol (UCP) via @sejournal, @martinibuster

Shopify Shares More Details On Universal Commerce Proto...

SparkTraffic.io Jan 24, 2026 0 0

Ask A PPC: What Is The PPC Manager’s Role In The AI Era? via @sejournal, @navahf

Ask A PPC: What Is The PPC Manager’s Role In The AI Era...

SparkTraffic.io Jan 24, 2026 0 0

56% Of CEOs Report No Revenue Gains From AI: PwC Survey via @sejournal, @MattGSouthern

56% Of CEOs Report No Revenue Gains From AI: PwC Survey...

SparkTraffic.io Jan 24, 2026 0 0

Five Things To Do That Will Increase Authoritativeness And Earn Links via @sejournal, @martinibuster

Five Things To Do That Will Increase Authoritativeness ...

SparkTraffic.io Jan 24, 2026 0 0

When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments via @sejournal, @DuaneForrester

When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Ex...

SparkTraffic.io Jan 24, 2026 0 0

A Breakdown Of Microsoft’s Guide To AEO & GEO via @sejournal, @martinibuster

A Breakdown Of Microsoft’s Guide To AEO & GEO via @sejo...

SparkTraffic.io Jan 24, 2026 0 0

Yoast

Update or delete? Cleaning up old content on your site

Update or delete? Cleaning up old content on your site

SparkTraffic.io Jan 24, 2026 0 0

Canonical URLs: definitive guide to canonical tags

Canonical URLs: definitive guide to canonical tags

SparkTraffic.io Jan 24, 2026 0 0

SEO Update by Yoast November 2025 edition recap

SEO Update by Yoast November 2025 edition recap

SparkTraffic.io Jan 24, 2026 0 0

What is search intent and why is it important for SEO?

What is search intent and why is it important for SEO?

SparkTraffic.io Jan 24, 2026 0 0

Site Kit by Google insights now available for all Yoast SEO Premium users

Site Kit by Google insights now available for all Yoast...

SparkTraffic.io Jan 24, 2026 0 0

New to AI Brand Insights: Scan your brand visibility in...

SparkTraffic.io Jan 24, 2026 0 0

What is link building in SEO?

What is link building in SEO?

SparkTraffic.io Jan 24, 2026 0 0

How to use headings on your site

How to use headings on your site

SparkTraffic.io Jan 24, 2026 0 0

Word count and SEO: how long should an article or page be?

Word count and SEO: how long should an article or page be?

SparkTraffic.io Jan 24, 2026 0 0

Introducing the new SEO Task List in Yoast SEO

Introducing the new SEO Task List in Yoast SEO

SparkTraffic.io Jan 24, 2026 0 0

What are permalinks? How to optimize them for SEO

What are permalinks? How to optimize them for SEO

SparkTraffic.io Jan 24, 2026 0 0

Why you should use synonyms and related keywords

Why you should use synonyms and related keywords

SparkTraffic.io Jan 24, 2026 0 0

The December 2025 edition of the SEO Update by Yoast: AI search, publisher deals & more

The December 2025 edition of the SEO Update by Yoast: A...

SparkTraffic.io Jan 24, 2026 0 0

Moz

Moz

Level Up Your SEO Strategy with a Product Mindset — Whiteboard Friday

Level Up Your SEO Strategy with a Product Mindset — Whi...

SparkTraffic.io Jan 24, 2026 0 0

Moz

A Guide to Web Guide: Our Hybrid Search Future

A Guide to Web Guide: Our Hybrid Search Future

SparkTraffic.io Jan 24, 2026 0 0

Moz

SEOs Should Not Dismiss GEO for Being Low-Traffic

SEOs Should Not Dismiss GEO for Being Low-Traffic

SparkTraffic.io Jan 24, 2026 0 0

Moz

How to Diagnose and Fix Google Maps Ranking Drops

How to Diagnose and Fix Google Maps Ranking Drops

SparkTraffic.io Jan 24, 2026 0 0

Moz

How to Resolve Duplicate Content — Whiteboard Friday

How to Resolve Duplicate Content — Whiteboard Friday

SparkTraffic.io Jan 24, 2026 0 0

Moz

How to Pitch To Speak at MozCon New York 2026

How to Pitch To Speak at MozCon New York 2026

SparkTraffic.io Jan 24, 2026 0 0

Moz

Vibe Coding Your Own SEO Tools — Whiteboard Friday

Vibe Coding Your Own SEO Tools — Whiteboard Friday

SparkTraffic.io Jan 24, 2026 0 0

Moz

How to Make Every Click Count with Search Experience Optimization

How to Make Every Click Count with Search Experience Op...

SparkTraffic.io Jan 24, 2026 0 0

Moz

If You’ve Been Investing in SEO, You’re on the Right Track With GEO: An AMA With Lily Ray

If You’ve Been Investing in SEO, You’re on the Right Tr...

SparkTraffic.io Jan 24, 2026 0 0

Moz

What is ChatGPT Atlas? — Whiteboard Friday

What is ChatGPT Atlas? — Whiteboard Friday

SparkTraffic.io Jan 24, 2026 0 0

Moz

Say Hello to Your MozCon 2025 Speaker Lineup (So Far!)

Say Hello to Your MozCon 2025 Speaker Lineup (So Far!)

SparkTraffic.io Jun 1, 2025 0 1

Moz

Brand Entity SEO – Whiteboard Friday

SparkTraffic.io Jun 1, 2025 0 0

Moz

GA4 Custom Event Tracking for SaaS Without the Headache

GA4 Custom Event Tracking for SaaS Without the Headache

SparkTraffic.io Jun 1, 2025 0 0

Moz

Re-Designing Your SEO Career — Whiteboard Friday

Re-Designing Your SEO Career — Whiteboard Friday

SparkTraffic.io Jun 1, 2025 0 0

Moz

Should We Stop Creating Informational Content?

Should We Stop Creating Informational Content?

SparkTraffic.io Jun 1, 2025 0 0

Latest Posts

View All Posts

Update or delete? Cleaning up old content on your site

Update or delete? Cleaning up old content on your site

SparkTraffic.io Jan 24, 2026 0 0

Sometimes, content on your website becomes irrelevant or outdated and you need t...

Canonical URLs: definitive guide to canonical tags

Canonical URLs: definitive guide to canonical tags

SparkTraffic.io Jan 24, 2026 0 0

The canonical URL allows you to tell search engines that certain similar URLs ar...

What is search intent and why is it important for SEO?

What is search intent and why is it important for SEO?

SparkTraffic.io Jan 24, 2026 0 0

SEO is a way to drive more traffic to your website. By ranking high on Google, y...

SEO Update by Yoast November 2025 edition recap

SEO Update by Yoast November 2025 edition recap

SparkTraffic.io Jan 24, 2026 0 0

SEO never stands still, and neither do we here at Yoast. In our November 2025 ed...

New to AI Brand Insights: Scan your brand visibility in...

SparkTraffic.io Jan 24, 2026 0 0

Today, we’re rolling out an improvement to Yoast AI Brand Insights, part of the ...

Site Kit by Google insights now available for all Yoast SEO Premium users

Site Kit by Google insights now available for all Yoast...

SparkTraffic.io Jan 24, 2026 0 0

Since its launch in June we have been rolling out our integration with Site Kit ...

Why you should use synonyms and related keywords

Why you should use synonyms and related keywords

SparkTraffic.io Jan 24, 2026 0 0

Search engines have become significantly more intelligent than they were in the ...

What are permalinks? How to optimize them for SEO

What are permalinks? How to optimize them for SEO

SparkTraffic.io Jan 24, 2026 0 0

If you’re planning to build a website or publish a blog post, you’ve probably he...

Introducing the new SEO Task List in Yoast SEO

Introducing the new SEO Task List in Yoast SEO

SparkTraffic.io Jan 24, 2026 0 0

Doing SEO well often means knowing what to focus on and when to do so. That is n...

Word count and SEO: how long should an article or page be?

Word count and SEO: how long should an article or page be?

SparkTraffic.io Jan 24, 2026 0 0

Word count is not a ranking factor in itself, but it still plays a significant r...

How to use headings on your site

How to use headings on your site

SparkTraffic.io Jan 24, 2026 0 0

Headings structure your content for both readers and search engines. They help u...

What is link building in SEO?

What is link building in SEO?

SparkTraffic.io Jan 24, 2026 0 0

Link building is the practice of earning links from other websites to your own. ...