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Update or delete? Cleaning up old content on your site

Sometimes, content on your website becomes irrelevant or outdated and you need t...

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Canonical URLs: definitive guide to canonical tags 

The canonical URL allows you to tell search engines that certain similar URLs ar...

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What is search intent and why is it important for SEO?

SEO is a way to drive more traffic to your website. By ranking high on Google, y...

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SEO Update by Yoast November 2025 edition recap

SEO never stands still, and neither do we here at Yoast. In our November 2025 ed...

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New to AI Brand Insights: Scan your brand visibility in...

Today, we’re rolling out an improvement to Yoast AI Brand Insights, part of the ...

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Site Kit by Google insights now available for all Yoast...

Since its launch in June we have been rolling out our integration with Site Kit ...

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Why you should use synonyms and related keywords

Search engines have become significantly more intelligent than they were in the ...

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What are permalinks? How to optimize them for SEO

If you’re planning to build a website or publish a blog post, you’ve probably he...

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Introducing the new SEO Task List in Yoast SEO

Doing SEO well often means knowing what to focus on and when to do so. That is n...

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Word count and SEO: how long should an article or page be?

Word count is not a ranking factor in itself, but it still plays a significant r...

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How to use headings on your site

Headings structure your content for both readers and search engines. They help u...

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What is link building in SEO?

Link building is the practice of earning links from other websites to your own. ...